Contingent Macro Advisors

Contingent Macro’s identity was limited. They were a brand new company looking to establish their mark in an industry of giants. The cornerstone of their philosophy, CFDBs or Contingent Future Decision Benchmark, is a tool that Contingent Macro coined that asked investors to look at their holdings from a risk perspective grounded in the current financial situations. In other words, be prepared, ready, and have thought about many different scenarios for your investments. A great setting to see this type of philosophy is sailing. Knowing that you have to reach a specific location by using the wind, which is subject to change, in weather that is subject to change. A difficult task, made easier if you have thought about the different scenarios that could effect you before you reach the place you would like to go. This meaning influenced the design of their logo and the imagery and brand created for them.

Contingent Macro Advisors is a membership only financial publication. They wanted to have the site collect visitor’s information and sent to a Customer Relationship Management System. Their team would follow up with each new member and some of the communications are run through the CMS and CRM system to be archived and accesible.